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The Kicks has been a pivotal model to turning around Nissans sales over in India. The introduction of this new crossover has resulted in a 55% growth for the automaker last month. Another neat ad that follows a similar style to the one produced for North America.
 

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Nissan nail the feature set for the Kicks. At this price sensitive category, they saving a lot of money on stuff people don't really need and pass it onto the stuff that are more tangible. I'll pass up the power seat and a sunroof for the premium stereo and 360 cam; no 4WD for more cargo space and fuel efficiency. Lots of other great trade offs that made sense; and yet able to under cut the competitors. Doesn't hurt that Nissan also have the Rouge and Rouge Sport/Qashqai to up sell. :wink
 

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Yeah the Kicks really does market itself, with its pricing and standard features. Glad to hear its doing so well in foreign markets, because that will mean further investments into the platform.
 
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