I was skeptical at first, but since owning the Kicks SV for only a couple of days, my wife and I made a trip to the WeatherTech factory store and bought front mats, rear mats, and cargo liner for our Kicks. For the $325 we spent, we think it was well worth it, it truly enhances the interior of the vehicle and gives it a classier look, and come winter time it will definitely be worth it. WeatherTech also warranties its products for their lifetime, so the unlikelihood it cracks or peels, they'll replace it. Like I said I was skeptical of people spending so much for floor mats, but based on how well they fit in our Kicks and enhanced the interior, now that I've seen for myself, I've switched my tune. I highly recommend it if you're thinking about it.